FAST, SEAMLESS, BEAUTIFUL.

At INNER, we’ve reimagined how performance bikes are sold—putting riders and local bike shops at the centre of the experience.

Only Available In-Store

We believe the best bikes are sold, serviced, and shared over a workstand—not a warehouse. That’s why INNER bikes are only available through trusted local bike shops. These are the places where expertise, care, and community come together. Your local mechanic knows your roads, your ride style, and the little tweaks that make a big difference. By keeping things in-store, we make sure your bike is built right, fit right, and feels right—before it ever leaves the shop.

Configure it yourself

We’ve made custom easy. With our intuitive online configurator, you get to choose your frame, your components and your finishing touches — from drivetrains and wheels to cockpit and colours. No spreadsheets. No endless emails. Just a fast, flexible, and frustration-free way to build your dream bike. Then, when you're ready, your order is sent straight to your chosen INNER retailer for assembly and final fit.

Built for You, Not the Shelf

No two riders are the same—so why settle for off-the-shelf? INNER bikes are designed to be tailored. Whether you're chasing KOMs, club rides, or just clean lines and carbon lust, we offer unmatched options in fit, finish, gearing, and more. Because the bike you ride should reflect who you are, how you ride, and where you’re going next.

Ride Local — Buy Local

Local bike shops are more than just places to buy bikes—they're where cycling culture lives and grows. They’re part clubhouse, part workshop, part launchpad for the next big ride. These are the places that cheer from the sidelines, support local events, and welcome new riders into the fold.

When you buy from a local shop, you’re not just supporting a small business—you’re backing people who share your passion. People who love bikes, know your name, and care about the same roads, trails, and races that you do. Together, riders and shops build stronger cycling communities—supporting each other, and the sport we all love.

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